New Delhi, May 11, 2025 — In a society where women have historically balanced the weight of unpaid domestic work and caregiving, Rosemary Interactive is taking a bold step to redefine motherhood—not as a pause in one’s ambitions, but as a launchpad for entrepreneurship.
This Mother’s Day, Rosemary Interactive, a New Delhi-based hybrid business transformation company, is rolling out its Mompreneur initiative under the Independent Business Associate (IBA) Program. It’s not just a celebration; it’s a revolution in the making—aimed squarely at empowering Indian mothers to transform their latent skills into sustainable digital businesses, with zero upfront financial investment.
A Landscape Ripe for Change
According to the National Sample Survey (2019), only 22% of women in India participate in the workforce, and among them, a significant number leave their jobs after marriage or childbirth. Yet, over 74% of women in India contribute to unpaid domestic work, revealing a massive untapped economic potential.
What stands between them and financial independence? Lack of flexible work opportunities, limited digital exposure, and societal norms. That’s where Rosemary Interactive steps in—bridging the gap with skill-building, mentorship, and business support, all from the comfort of home.
What Mompreneur Offers
The IBA Program is designed with the modern Indian mother in mind—whether she is a homemaker, a working professional seeking independence, or someone looking to restart her career after a hiatus. The program provides:
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💼 Remote Work Opportunities
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🕓 Customizable Work Hours
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📈 Business Setup and Technical Assistance
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💸 No Upfront Investment Required
Through the Mompreneur platform, mothers are trained in digital marketing, affiliate sales, content creation, and entrepreneurship basics. Once trained, they become Independent Business Associates (IBAs), earning income through performance-based models.
“Growth Begins at the Edge of Comfort”
Speaking about the initiative, Mr. Prakash Arya, Founder Director and CEO of Rosemary Interactive, shared,
"At Mompreneure, we envision a future where every mother is empowered to transform her passion into purpose-driven business. We are reigniting dreams that many women put on hold. Growth begins at the edge of comfort, and every leap forward is worth far more than a lifetime of ‘what ifs’."
The program leverages both digital technology and human-centric mentorship, ensuring participants are not just earning, but also building lasting skills.
Real Impact, Real Stories
Since its pilot in 2020, the IBA Program has enrolled over 300 women across India, with 68% of them earning a monthly income of ₹15,000–₹40,000 within three to five months. More than 40% of participants are first-time earners in their families—creating a ripple effect of confidence and contribution.
One such participant, Ankita Jain, a 38-year-old homemaker from Ghaziabad, says,
"I never imagined that I could run my own business from home. Today, not only am I earning, but I’m also mentoring other mothers. My children now see me as both a caregiver and a businesswoman."
Why It Matters
As India aspires to become a $5 trillion economy, inclusive growth is essential. Unlocking the entrepreneurial potential of Indian mothers can contribute significantly to this vision. According to McKinsey Global Institute, India could add $770 billion to its GDP by 2025 simply by advancing gender equality in work.
Looking Ahead
Rosemary Interactive’s Mompreneure initiative is not a short-term campaign—it’s a sustained movement toward digital inclusion, women-led business ecosystems, and community-based growth. By 2030, the company aims to onboard over 50,000 Indian mothers, across urban and rural regions, and build the country’s largest network of mom-led digital entrepreneurs.
This Mother’s Day, Rosemary Interactive isn’t just honoring motherhood—it’s investing in a future where ambition and caregiving coexist, and where every mother becomes a self-reliant, thriving mompreneur.
To learn more, visit: [www.rosemaryinteractive.in/iba.html]
📩 Media Contact: iba@rosemaryinteractive.in
📲 WhatsApp Us : 9821038531
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